A few weeks ago, I was invited to speak on a panel with other social media marketers hosted by advertising agency, Laughlin Constable in Milwaukee, Wisconsin. The theme of their conference this year was influencer marketing. This was probably one of the coolest things I have done since starting my brand. It was interesting to get the perspective of brands and agencies, I learned a ton and thought I would share it with you!
To give some context, it was an entire day focused on influencer marketing with different brands like Southwest Airlines and Mintel, which is a global, marketing research agency. There were different sessions and then ended the day with the influencer panel moderated by IZEA. For those that may not know, IZEA is a influencer marketing agency that connects brands to influencers. Although I haven’t worked for them yet, I have heard of some really successful partnerships. You can find more out here.
Back to the day, it was interesting to hear different perspectives from social media marketers (I would prefer to use that term rather influencer!). There were instagrammers there with 800 thousand followers and then there was me. haha. But I learned so much about the new wave of marketing and how social media plays a role.
Mintel conducted a survey of 1,000 people and found:
Obviously, these numbers are only going to continue to rise as traditional advertising is a thing of the past.
Mintel broke down each media platform and what it best serves for every type of audience.
There are now several platforms (yes, there’s more than just Instagram!) that will be on the rise for the future of marketing. Things like:
So that’s it! Kind of interesting right? I hope some of you find it interesting and learn something in this crazy blogging world! Let me know if you have any questions or even if you have any other blogging tips. As always, thanks for following along and you can sign up for weekly emails here and on Instagram.
Until next time,